New Strategy from the National Tourist Office to Promote the Moroccan Tourism Offering in France

New Move by the National Tourist Office to Enhance Tourism Appeal in France

The National Tourist Office (ONMT) has unveiled the features of a new strategy aimed at strengthening the appeal of the Kingdom of Morocco in the French market, as part of its ongoing efforts to develop the tourism sector.

This step comes at a time when the Office is placing great importance on the French market, considering it one of the traditional and primary markets exporting tourists to Moroccan destinations, as it seeks through this strategy to raise the level of the country’s tourism appeal.

The Office indicated that this initiative is part of its action plans aimed at keeping pace with demand developments in the French market and adapting the Moroccan promotional offer to meet the expectations of French tourists, without disclosing further technical details regarding the operational measures intended to be taken.