Report on the start of the olive season in Taounate and initial price levels for ‘Tahn’ and ‘Meslala’ varieties

Gradual start to the olive season in Taounate province

The Oulja market in the Taounate province saw the arrival of the first quantities of oil olives (Tahn) on Monday, September 28, 2026. This move marks the gradual start of the season, with merchants and professionals closely monitoring supply and price developments in the coming days.

Prices for Tahn and Meslala olives in initial transactions

According to market data, the price of oil olives in the first transactions was around 4 dirhams per kilogram. It is expected that these prices will fluctuate based on the volume of supply and demand in the markets.

Meanwhile, Meslala table olives maintained a relatively stable price level, ranging from 8 dirhams per kilogram, potentially reaching 10 dirhams for higher quality, depending on the type and quality of the product offered.

Market outlook and supply and demand dynamics

Agricultural experts expect the olive markets to see increased activity over the coming weeks as the harvest progresses. These indicators remain closely linked to the law of supply and demand, which will determine the general price trend in the near future.